About

Jeffrey Raab, Founder

For more than 10 years, Jeff has been focusing on the opportunity, promise and problems facing automotive dealers, lead generators and lead aggregators within in the digital spectrum. Starting in 1998 with StoneAge.com, one of the true pioneers in the 3^rd party lead space, Jeff experienced the full cycle of a lead from consumer origination to retail/wholesale distribution to dealer processing and management. Jeff furthered his experience with online automotive classifieds (Director of Marketing, LiveDeal.com), automotive paid and organic search engine marketing (Founder, SearchSandbox.com), and online directories, social media marketing and online reputation management (Founder, DealerDex.com). Jeff joined Detroit Trading Company in 1997 to focus on the future of new car lead purchasing through the introduction of Lead Scoring on the Detroit Trading Exchange. Jeff is a graduate of the University of Michigan – Ann Arbor.

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